Dominate your market—both on and off Amazon—with Amazon DSP.

Leverage Amazon’s exclusive first-party data to reach your target audience across the web. With our DSP strategy, we’ll scale your brand awareness, win back lost customers through retargeting, and maximize your market share far beyond the search results page.

The top choice for over 150 ambitious Amazon brands.

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Programmatic Advertising

Why pure search engine marketing is no longer enough for market leaders.

If you rely solely on keywords, you won’t reach customers until they’re already at the final stage of their purchasing decision. To achieve sustainable growth, you need to meet your target audience where they go to find information and inspiration—on Amazon, Twitch, and across the web. We’ll free you from your reliance on search results pages alone.

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Visibility limits in Amazon search

Space is limited within Amazon Search, and competition is driving CPCs higher and higher. Without a DSP, you’re missing out on the huge potential of customers who are browsing the web outside the search bar or visiting competitor sites.

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Inefficient retargeting & abandoned carts

Many potential buyers leave your product page without making a purchase. Without DSP retargeting, you’re missing out on the most effective tool for re-engaging these warm leads with personalized banners across the web (apps, news sites, social media) and bringing them back.

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Lack of brand establishment (upper funnel)

Performance-only ads rarely build long-term brand trust. Without video and display campaigns during the awareness phase, your brand will remain interchangeable in the eyes of customers and extremely vulnerable to aggressive price wars from competitors.

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Amazon's first-party data remains untapped

You’re giving away Amazon’s most valuable data on actual purchasing behavior. Without programmatic delivery via the DSP, your ads often amount to little more than a vague guess based on keywords, rather than a data-driven, pinpoint-accurate reach to your exact target audience.

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Our Solutions

01. Audience Architecture & Data Targeting

We use Amazon’s exclusive first-party data to create precise audience profiles. Instead of relying on keywords, we target users based on their actual purchasing behavior, interests, and demographic relevance—both on and off Amazon.

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Identifying in-market and lifestyle audiences for maximum relevance
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Creating custom audiences based on brand history and interactions with competitors
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Precise geo-targeting to avoid wasted reach in irrelevant regions
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Analysis of Lookalike Audiences for Effective Customer Acquisition

02. Full-Funnel Creative Design

DSP thrives on visual appeal. We develop a cohesive advertising strategy that engages your customers at every stage of the funnel with the right messages—from eye-catching video ads to conversion-optimized retargeting banners.

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Development of brand-aligned video ads for the awareness phase
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Designing Responsive eCommerce Creatives (REC) for Maximum CTR
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A/B testing of various calls to action and visual hooks
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Ensuring mobile optimization for all programmatic placements

03. Programmatic Campaign Management

We bring your brand to where your target audience is. Through automated ad delivery on Amazon’s own platforms—such as Twitch and IMDb—as well as on millions of external websites and apps, we ensure you have a comprehensive presence while maintaining full control over your budget.

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Centralized management of all DSP campaigns via the programmatic platform
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Automated real-time bid adjustments for optimal CPC/ROAS
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Placement filtering to ensure your brand safety across the entire web
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Dynamic retargeting to win back abandoned cart users

04. Attribution Analysis & Optimization

Success in DSP isn't measured solely by the last click. We analyze the overall impact of your campaigns on brand growth and continuously optimize your audiences and creatives to maximize the long-term ROI of your advertising investment.

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Detailed analysis of full-funnel attribution across all touchpoints
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Measuring the halo effect on your brand's organic search volume
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Regular reporting of New-to-Brand (NTB) metrics to monitor growth
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Continuous budget allocation based on performance data

From Audit to Market Leader: Real-Life Success Stories.

Every brand faces different challenges. Here, we transparently share the strategies we’ve used to solve complex problems and dominate niche markets.

Sales Surge Through Buy Box Recovery
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+362% revenue growth (year-over-year)

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Buy Box dominance regained

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Expansion in the U.S. and the UAE has begun

Redesigning product detail pages and strategically optimizing the distribution model to drive significant revenue growth in Europe.

Customer:

Spilanthox Therapy
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Traditional German brand conquers the U.S.
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ROAS of 5.04 (Return on Ad Spend)

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+30% steady year-over-year growth

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Successful entry into the U.S. market

Direct market entry and sustained sales success for the long-established German brand F. Dick on Amazon U.S.

Customer:

F. Dick (Friedr. Dick GmbH & Co. KG)
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Global Rollout & Best-Seller Success
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#1 on the bestseller list in 14 days

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Global setup in 8 countries

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Successful product launch

Global product page setup and successful launch of the Digital Writing product line on eight international marketplaces.

Customer:

Lamy
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Our Solution

Our 360° system for your market dominance.

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Account Audit & Strategy Review

We identify hidden barriers to growth and unlock the full potential of your Amazon account.

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Amazon Full-Service Management

We handle the complete operational management of your marketplace presence to ensure maximum, systematic growth.

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Conversion Product Design

Optimizing visual elements and information hierarchy to achieve a measurably higher conversion rate on smartphones.

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Amazon PPC & Advertising

Data-driven campaign management for maximum visibility with optimal ACOS and ROAS.

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Amazon DSP Strategy

Full-funnel strategies & retargeting. Targeted customer acquisition and brand visibility through exclusive Amazon data.

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Amazon SEO Optimization

Maximum organic reach through technical excellence and the precise application of the A10 algorithm.

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Conversion Product Design

Optimizing visual elements and information hierarchy to achieve a measurably higher conversion rate on smartphones.

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A+ Content & Branding

Turn clicks into purchases through emotional storytelling and visually compelling product presentations.

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International Scaling

Unlimited expansion – we’ll safely guide your brand into global markets such as PAN-EU and the U.S.

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Brand Store & Brand World

We create an exclusive shopping experience that strengthens your brand and builds long-term customer loyalty.

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Frequently Asked Questions

Everything you need to know about account audits.

At what monthly advertising budget does it make sense to use a DSP?
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What is the key advantage over Sponsored Display Ads?
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Can I use the DSP even if I don't have my own video footage?
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How do we measure success if sales aren't generated directly through the ad?
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Ready for unlimited reach and programmatic scaling?

Leverage Amazon’s exclusive first-party data to precisely target your brand across the entire web. We’ll develop a customized DSP strategy for you—delivering highly effective retargeting and sustainable market share growth that extends far beyond search results.

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Schedule a meeting

Let’s set new standards together at
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We’re not looking for traditional client contracts, but rather genuine partnerships built on mutual respect. If you’re ready to establish your brand in the market for the long term, let’s see if we’re a good fit as a team.

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