In the U.S., F. Dick products had previously been available on Amazon.com only through random third-party sellers. Without any brand management, optimization, or strategic direction, the company lacked control over its own presentation and price stability on one of the world’s most important marketplaces.
The main challenge:
The goal was to enter the market directly through Amazon Seller Central USA with comprehensive brand and account management. The objective was to clear the U.S. marketplace of unauthorized resellers, regain control of the Buy Box, and establish Amazon.com as a sustainable, profitable growth channel for the entire product range.
Within just a few months, Amazon became a key sales channel for F. Dick in the U.S. Thanks to targeted advertising strategies, the company achieved consistent growth of 30% and a highly efficient ROAS of 5.04 as early as its second year. Despite being a newcomer to the U.S. market, the company successfully established a profitable presence with steadily growing brand visibility.
The F. Dick case study clearly demonstrates that global brands can regain control on Amazon by taking a direct approach and actively monitoring their presence. The combination of technical SEO precision and high-quality storytelling is the key to successfully transforming traditional products into digital growth drivers.
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