Global Rollout & Best-Seller Success

From Tradition to Digital Innovation: How LAMY Worked with TRD Solutions to Organize Over 300 Products Globally and Successfully Launch Its Digital Writing Segment on Amazon.

icon
Customer:
Lamy
icon
Power:
Global Expansion
icon
Website:
lamy.com
The ResultThe strategy
icon
The challenge

Global consistency and the market launch of digital innovations.

The challenge was to create a consistent structure that aligned with the brand for a complex product range spanning numerous countries.

The main challenge:

In addition to optimizing over 300 existing products for SEO across eight international marketplaces, the goal was to successfully launch the new “Digital Writing” product line. This required taking into account both the technical complexity of the products and the specific requirements of the various Amazon marketplaces.

icon
Our Strategy

Global content strategy and full-service marketplace support.

Structuring & Localization.

  • Comprehensive SEO optimization and strategic structuring of product detail pages for over 300 products.
  • Rollout of the optimized content across eight international Amazon marketplaces.
  • Ensuring a search engine-friendly product structure, including complex variant logic.
  • Cultural and linguistic adaptation of listings to the respective target markets (localization).

Brand-consistent presentation.

  • Development and production of high-quality, brand-consistent product images to showcase design and functionality.
  • Design and development of a global brand store as the central brand shop on Amazon.
  • Use of Premium A+ content to convey the rich history of the LAMY brand story.
  • Clearly highlight the USPs for the new Digital Writing segment through specialized content.

Market Entry & Scaling.

  • Strategic planning and execution of the seller launch for the Digital Writing product line.
  • Full-service support to ensure smooth operational processes across all marketplaces.
  • Continuous performance optimization through data-driven analytics and monitoring.
  • Integrating SEO and content strategies to maximize global visibility.
icon
The result

Global brand leadership and successful product line expansion.

Through this systematic realignment, LAMY has significantly increased its global visibility on Amazon. The Digital Writing product line has been successfully established, while the new Brand Store, serving as a central touchpoint, ensures consistent brand management across all product lines.

icon
Conclusion - Lessons Learned

Success through international standardization.

The project with LAMY demonstrates that long-term success on Amazon is inextricably linked to a well-organized, international product structure and a strong brand experience. TRD Solutions established Amazon as a sustainable global growth driver for LAMY.

Previous case study

Traditional German brand conquers the U.S.
icon

Next case study

From an online store to an Amazon bestseller

Ready to take your brand to the top?

We’ll analyze your current Amazon setup and show you, in a free audit, how you can significantly boost your profitability. No strings attached and data-driven.

Request a free audit