At the start of the collaboration, the focus was on professionally restructuring the product detail pages for the marketplaces in Germany, Italy, France, Spain, the Netherlands, and the UK. The goal was to clearly communicate the brand identity across all national borders and to sustainably increase the conversion rate.
The main challenge:
The existing distribution model posed a major challenge: third-party sellers on platforms like Parfumdreams or Flaconi were offering the products at lower prices. This triggered Amazon’s algorithm, which favors external prices, causing the company’s own listings to be hidden and its Buy Box share to plummet. Without aligning distribution and online sales, profitable growth was not possible.
The realignment of the distribution model, combined with content optimization, led to a breakthrough: In 2024, revenue in Germany increased by 362%—while marketing expenses remained stable. Spilanthox therapy regained control of the Buy Box and established itself as a top performer in the cosmetics segment.
This collaboration demonstrates that technical SEO and advertising can only achieve their full potential once strategic control over pricing and distribution has been secured. Building on this success, the brand is now poised for global expansion into the U.S. and the UAE in 2025.
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