Direct market entry & strong growth

From Unmanaged Third-Party Sellers to a Profitable Brand Presence: How Dr. Schrammek Increased U.S. Sales by 70% Through Strategic Account Management.

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Customer:
Dr. Schrammek
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Power:
US Expansion
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Website:
shop.schrammek.de
The ResultThe strategy
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The challenge

Regaining brand ownership and entering the U.S. market directly.

Until now, Dr. Schrammek products have been sold in the U.S. exclusively through third-party sellers on Amazon.com. This has resulted in inconsistent brand management, suboptimal content, and a lack of a unified pricing strategy.

The main challenge:

The goal was to establish direct sales through Amazon Seller Central USA, maintain full control over the brand’s presence, and develop the channel into a profitable growth driver.

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Our Strategy

Comprehensive marketplace management and performance scaling.

Setup & SEO Optimization

  • Set up an Amazon Seller Central US account for full operational control.
  • Seamless transfer of German product listings to the U.S., including global reviews.
  • Development of keyword-optimized product titles to maximize reach in the U.S.
  • Creating compelling bullet points, product variations, and conversion-optimized product images.

Branding & Buy Box Management

  • Creation of premium A+ content to convey the medically inspired brand story.
  • Development of a brand store to ensure a high-quality and consistent brand presentation.
  • Consistent monitoring of resellers and the Buy Box to clean up the marketplace.
  • Ensuring stable price levels and protecting the brand's reputation in the United States.

Growth & Operational Excellence

  • Implementation of a business plan-based advertising strategy for highly efficient scaling.
  • Strategic acquisition of new customers through targeted advertising campaigns.
  • Proactive FBA inventory and forecast management to ensure delivery capability.
  • Ongoing content management and regular updates for quality assurance.
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The result

Exponential growth and a sustainable market presence.

Within just a few months, Amazon became an essential sales channel in the U.S. Dr. Schrammek achieved impressive year-over-year growth of 70% with a highly efficient ROAS of 4.2. The channel became a profitable growth driver as early as its first year.

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Conclusion - Lessons Learned

Success through dermatological expertise and strategic oversight.

The successful launch demonstrates that the combination of medically sound product quality and professional marketplace management is the key to global expansion. By regaining control over pricing and content, Dr. Schrammek has been able to solidify its international standing in the long term.

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