Sustainable Growth & Best-Seller Success

From Product Line Optimization to Bestseller: How SOS Achieved a 41% Increase in Sales Through Strategic Account Management and SEO Excellence.

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Customer:
SOS
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Power:
Healthcare Marketing
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Website:
sos.de
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The challenge

Maximize visibility and boost advertising profitability.

We took over comprehensive account management for the German Amazon marketplace. The goal was to optimally position the brand in the competitive health and wellness segment and to successfully market both the existing product range and new listings.

The main challenge:

The goal was to sustainably increase revenue while significantly improving advertising efficiency (ROAS). To achieve this, existing listings had to be technically optimized, new products had to be showcased in a way that aligns with the brand, and fee structures had to be improved through strategic adjustments to the product range.

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Our Strategy

Comprehensive optimization of content, advertising, and product offerings.

Product Presentation & Ranking

  • Creating optimized product titles and high-converting bullet points for maximum relevance.
  • Implementation of conversion-optimized product images to significantly increase sales.
  • Development of premium A+ content, including an emotional brand story.
  • Development of a brand store for a comprehensive and professional brand presentation.

Portfolio Management

  • Comprehensive consulting on strategic product assortment planning for the marketplace.
  • Adjusting package sizes to significantly optimize the Amazon fee structure.
  • Strategic planning and support for the launch of new products.
  • Continuous monitoring to ensure competitive pricing.

Profitable Growth & Traffic

  • Implementation of an advertising strategy with a clear focus on improving ROAS.
  • Continuous campaign optimization to increase advertising efficiency by 24%.
  • Targeted keyword optimization to increase organic visibility by 53%.
  • Strategic expansion of listings to gain market share over competitors.
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The result

Above-average growth and market leadership.

This comprehensive support led to an impressive 41% year-over-year increase in revenue. Thanks to optimized product presentation, the conversion rate rose by 28%, while organic visibility saw a massive boost. One key product in the portfolio also achieved coveted bestseller status.

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Conclusion - Lessons Learned

Strategic Partnerships as a Model for Success.

The SOS case study demonstrates that sustained success in the healthcare sector on Amazon requires a precise balance between content quality, SEO, and a cost-optimized product assortment strategy. TRD Solutions has successfully established SOS as a profitable market leader in digital self-medication.

Ready to take your brand to the top?

We’ll analyze your current Amazon setup and show you, in a free audit, how you can significantly boost your profitability. No strings attached and data-driven.