Massive ROAS Boost & Bestsellers

Tradition Meets Performance: How Zirkulin Increased Its ROAS by 86% Through Strategic Content Optimization and Highly Efficient Advertising.

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Customer:
Circulin
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Power:
Increased efficiency
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Website:
zirkulin.de
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The challenge

Maximize visibility and sustainably increase advertising effectiveness.

TRD Solutions took over comprehensive account management for Amazon Germany with the goal of optimally showcasing Zirkulin products and significantly increasing sales.

The main challenge:

In addition to launching new products, the existing product range required comprehensive SEO and conversion optimization. The goal was to maximize visibility in the competitive dietary supplement market while simultaneously taking the profitability of advertising spend to a new level through a highly efficient strategy.

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Our Strategy

A synergy of content excellence, portfolio management, and performance marketing.

Product Presentation & Brand Consistency

  • Developing optimized product titles and high-converting bullet points to increase relevance.
  • Implementation of conversion-optimized product images to visually engage the target audience.
  • Creation of premium A+ content to convey the brand's 90-year history.
  • Development of a brand-aligned brand store for a comprehensive presentation of the health product range.

Strategic Product Assortment Planning

  • Comprehensive consulting on optimizing your product lineup for the Amazon marketplace.
  • Optimizing package sizes to achieve the best possible Amazon fee structure.
  • Strategic guidance and implementation for the market launch of new products.
  • Ongoing analysis of competitors to ensure a strong market position.

Improved Performance & Visibility

  • Development of an advertising strategy focused on profitable growth and maximum efficiency.
  • Continuous optimization of campaigns to achieve an 86% increase in ROAS.
  • Targeted keyword optimization to improve organic rankings and increase traffic by 47%.
  • Strategic content updates to secure organic market share over the long term.
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The result

Significant improvements in efficiency and market penetration.

Thanks to the optimized content strategy, the conversion rate increased by 26%, leading to a significant rise in sales. Combined with a massive improvement in advertising efficiency (+86% ROAS), Zirkulin achieved sustainable year-over-year revenue growth of 38%. One of its key products also successfully reached bestseller status.

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Conclusion - Lessons Learned

Forward-looking growth for established brands.

The partnership with Zirkulin demonstrates that established brands can significantly strengthen their competitive position on Amazon through data-driven account management and operational precision. Today, Zirkulin is firmly established in the digital retail sector as a modern, highly efficient health brand.

Ready to take your brand to the top?

We’ll analyze your current Amazon setup and show you, in a free audit, how you can significantly boost your profitability. No strings attached and data-driven.