Until now, pharmacy-exclusive products such as Prospan® have primarily been listed on Amazon by various mail-order pharmacies. This resulted in fragmented brand management and inconsistent content that did not live up to Engelhard’s premium standards.
The main challenge:
The goal was to successfully join the Amazon Pharma Exclusive Program so that we could list pharmacy-only products directly in Seller Central and manage the content independently. This involved cleaning up existing listings, correcting brand names, and activating Brand Registry to regain full control over the content.
The strategic optimizations resulted in a consistent and high-quality brand presentation. As a direct result, the conversion rate increased by 57%, while traffic rose by an impressive 89%. This success marks a milestone for the Prospan® brand’s digital positioning on Amazon.
The partnership with Engelhard Arzneimittel demonstrates that even in the highly regulated pharmaceutical sector, significant growth can be achieved through the use of the right Amazon programs (Pharma Exclusive) and excellent content management. Prospan® is now firmly established as the digital market leader for herbal medicines on Amazon.
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