Over 100% Growth & EU Expansion

From initial vendor setup to a European market presence: How Cosmondial achieved annual growth of over 100% and expanded into four international marketplaces with the help of TRD Solutions.

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Customer:
Cosmondial (benecos / GRN)
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Power:
Vendor Management
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The challenge

Strategic market entry via Amazon Vendor Central.

Cosmondial faced the complex challenge of successfully establishing its benecos and GRN brands on Amazon Germany, choosing the demanding vendor model as its primary sales channel.

The main challenge:

Entering the market via Vendor Central required not only difficult price negotiations with Amazon, but also a comprehensive internal transition. This involved training departments on specific order processing procedures, setting up the account from a technical standpoint, and simultaneously developing a content strategy capable of competing against established brands in the highly competitive cosmetics sector.

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Our Strategy

Full-service vendor management & international expansion.

Vendor Central & Business Planning.

  • Strategic planning and operational setup of the Amazon Vendor Central account.
  • Conducting negotiations with Amazon to secure the best possible terms for the brand manufacturer.
  • Conducting internal training sessions on efficient order processing in accordance with Amazon standards.
  • Development and ongoing monitoring of a detailed business plan to ensure a successful launch.

Premium Brand Presence & SEO.

  • Creating SEO-optimized product listings to maximize visibility in the Beauty category.
  • Concept and design of premium A+ content, including an emotional brand story.
  • Setup of a comprehensive brand store for benecos and GRN to ensure brand-consistent presentation.
  • Ongoing content management to adapt to new product trends and seasonal changes.

International Growth & Advertising.

  • Implementation of a performance-driven advertising strategy to increase brand reach.
  • Successful launch and rollout of the product range on the German marketplace.
  • Strategic expansion of the collaboration to France, Italy, and Spain in the second year of the project.
  • Ongoing data analysis and campaign optimization to ensure triple-digit revenue growth.
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The result

Annual doubling of revenue through EU-wide expansion.

Through professional management of its Vendor Central account, Cosmondial achieved annual revenue growth of over 100% in its first three years. Its successful market entry in Germany served as a blueprint for expansion into France, Italy, and Spain, enabling the benecos and GRN brands to enjoy a strong presence across the entire European Amazon marketplace today.

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Conclusion - Lessons Learned

Success through integrated vendor management.

This collaboration demonstrates that the shift to the vendor model offers tremendous growth opportunities when negotiations, logistics training, and performance marketing go hand in hand. Through its partnership with TRD Solutions, Cosmondial has established itself as a leading provider of natural cosmetics on Amazon Europe.

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