Global Rollout & Marketplace Optimization

A successful launch on Amazon US required more than just marketing. Complex prerequisites had to be put in place

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Customer:
Lavera Natural Cosmetics
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Power:
Global Expansion & Full-Service Marketplace Management
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Website:
lavera.de
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The challenge

Why U.S. expansion was strategically crucial

Since 1987, Lavera Naturkosmetik has been a pioneer in certified natural cosmetics “Made in Germany.” With a focus on sustainability and local production in Hanover, the company planned its decisive move into the highly competitive U.S. market.

The main challenge:

A successful launch on Amazon US required far more than simply listing products. It involved overcoming complex regulatory hurdles, establishing a legally compliant local corporate structure, and designing the logistics and tax processes for the U.S. market from the ground up.

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Our Strategy

From Founding to Profitable Scaling

Market Entry, Compliance & Infrastructure

  • Comprehensive management of market entry through the TRD partner network.
  • Assistance with the establishment of the U.S. subsidiary and the implementation of accounting and tax processes.
  • Comprehensive consulting on U.S. product compliance and the necessary product modifications for the target market.
  • Establishment and management of the entire supply chain to the United States.

Premium Brand Presence & SEO

  • Complete setup and ongoing management of the U.S. account.
  • Creation of SEO-optimized listings with keyword-rich titles and bullet points.
  • Development of premium A+ content to convey lavera’s rich brand history and sustainability values in an emotionally engaging way.
  • Development of a brand store to showcase the entire natural cosmetics portfolio in a way that reflects the brand's identity.

Global Scaling & Multi-Channel Management

  • Expanding our partnership to key European markets (Germany, France, UK) on Amazon Vendor Central.
  • Realigning the advertising strategy and scaling the budget to maximize visibility.
  • Full-service management of the vendor account, including strategic inventory management.
  • Focus on profitable growth through data-driven performance analysis.
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The result

Exceeded Targets and International Market Dominance

Thanks to our strategy, lavera’s U.S. launch was a complete success. The infrastructure we established enabled a smooth operational launch. By subsequently optimizing our presence in European marketplaces, we were able to quadruple the advertising budget, which directly led to significant revenue growth and a massive strengthening of our market position in Germany, France, and the United Kingdom.

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Conclusion - Lessons Learned

Sustainable Growth Through Holistic Management

This project underscores the fact that international expansion can only be successful in the long term if operational excellence (logistics, tax, legal) goes hand in hand with first-class marketing. By combining strategic consulting with technical expertise, we have not only launched lavera in the U.S. market but also elevated the brand to a new level of global growth.

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