Since 1966, frei öl® has been synonymous with high-quality, oil-based skincare products available at pharmacies. With the goal of making its time-honored quality accessible to U.S. customers as well, the company launched an ambitious expansion strategy on Amazon U.S.
The main challenge:
Entering the market required meeting strict product compliance standards, making necessary packaging adjustments, and establishing an international logistics network from Germany. In addition, the Seller Central account had to be set up from scratch, and global reviews had to be seamlessly transferred to the U.S. market.
The US market launch was a resounding success—exceeding targets while making highly efficient use of the advertising budget. Through a targeted promotional plan, we were able to not only achieve consistent growth rates and efficiency gains but also establish rapidly growing subscription and repurchase rates. This laid the foundation for a profitable launch within the first year.
The success story of frei öl® demonstrates that combining logistical precision, regulatory expertise, and compelling marketing content can lead to immediate market success in the United States. The result is sustainable growth driven by loyal repeat customers and an effective market presence that reflects the brand’s long-standing tradition of quality.
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