The main challenge was to effectively position the brand on Amazon and regain control over the listings, which had previously been created in a haphazard manner by online pharmacies.
The main challenge:
To achieve this, inclusion in the Pharma Exclusive program and the cleanup of inventory data under full brand control were essential. The goal was to manage Magnesium-Diasporal® independently in Seller Central and to professionalize its presentation on the marketplace.
As a result of these comprehensive measures, the conversion rate increased by 35% and traffic by 63%. Of particular note is the improvement in the sales rank for the magnesium supplements category, which rose from 50–100 to 15–40, ensuring a consistent position on the first page.
This collaboration has successfully established Magnesium-Diasporal® as a high-quality, brand-aligned presence on Amazon. The combination of strategic ads and excellent content now ensures the brand measurable success and a solid market position.
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