CPM: Efficient reach management in Amazon DSP.

What is the difference between CPC and CPM?

While PPC campaigns (Sponsored Products) are billed per click, Amazon DSP is based on the CPM model (internationally: CPM – Cost Per Mille). This allows brands to achieve broad reach during the awareness phase without every click immediately driving up costs. The CPM varies depending on the quality of the placement, the specificity of the target audience, and the competition in the real-time auction.

Cost-effective reach through programmatic advertising

We optimize your CPM to maximize visibility while minimizing your budget. Thanks to our programmatic expertise, we ensure that you get the best price for your placements on premium websites and in apps.

  • Real-time optimization: Automated bid adjustments to ensure the best value for money.
  • Placement filters: We manage campaigns so that you only pay for placements where your target audience is actually active.

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Other relevant terms

Advertising
Negative Keyword Optimization
The process of excluding irrelevant search terms from advertising campaigns to avoid unnecessary costs from clicks with no intention to purchase.
Advertising
CPC (Cost-per-Click)
The amount an advertiser pays Amazon for each individual click on an ad.
Advertising
Dayparting (Time-Based Bidding)
Strategically adjusting ad bids based on specific times of day or days of the week when the conversion rate is highest.
Advertising
Amazon DSP (Demand-Side Platform)
A programmatic advertising platform that enables brands to buy ads on both Amazon and external websites and apps to reach audiences throughout the entire purchasing process.

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