Negative targeting: Minimize wasted reach and protect your budget.

Why are negative keywords crucial for your profit margin?

Negative keyword optimization is one of the most effective ways to lower your TaCoS. By adding “negative keywords,” you prevent your ads from appearing in search queries that generate traffic but have historically low conversion rates. This saves budget that can instead be invested in your most profitable top keywords.

Highly effective campaigns through consistent exclusion strategies

We’ll put a stop to wasting money in your account. Through continuous monitoring and keyword harvesting, we identify “budget drainers” and consistently eliminate them.

  • Ongoing optimization: Continuous analysis of keyword reports to minimize wasted coverage.
  • Maximizing ROAS: Focus your budget on keywords with genuine purchase intent.

‍

Other relevant terms

Advertising
CPM (cost per thousand impressions)
The metric used in programmatic advertising (DSP) that indicates the cost per 1,000 ad impressions.
Advertising
CPC (Cost-per-Click)
The amount an advertiser pays Amazon for each individual click on an ad.
Advertising
Dayparting (Time-Based Bidding)
Strategically adjusting ad bids based on specific times of day or days of the week when the conversion rate is highest.
Advertising
Amazon DSP (Demand-Side Platform)
A programmatic advertising platform that enables brands to buy ads on both Amazon and external websites and apps to reach audiences throughout the entire purchasing process.

Do you want to boost your Amazon performance through operational excellence?

Let’s work together to figure out how to turn your brand from a listing into a bestseller. No strings attached and data-driven.

Request a free audit