Dayparting: Maximizing advertising effectiveness through time-sensitive bid management.

How does dayparting work on Amazon?

  • Not every hour of the day is equally profitable on Amazon. Dayparting involves lowering bids during periods of low shopping activity (e.g., at night) and strategically increasing them during peak times (e.g., after work). This prevents unnecessary waste and ensures that the budget is allocated where there is the highest likelihood of a purchase being made.

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    Granular bid control for your daily profit

    We use dayparting to take your profitability to the next level. Instead of a one-size-fits-all approach, we rely on precise analysis of your customers’ behavior.

    • Budget protection: Preventing clicks with no intent to purchase during unprofitable time slots.
    • Profit Maximization: Aggressively increasing bids during periods of historically high conversion rates to achieve dominance in the niche.

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    Other relevant terms

    Advertising
    CPM (cost per thousand impressions)
    The metric used in programmatic advertising (DSP) that indicates the cost per 1,000 ad impressions.
    Advertising
    Negative Keyword Optimization
    The process of excluding irrelevant search terms from advertising campaigns to avoid unnecessary costs from clicks with no intention to purchase.
    Advertising
    CPC (Cost-per-Click)
    The amount an advertiser pays Amazon for each individual click on an ad.
    Advertising
    Amazon DSP (Demand-Side Platform)
    A programmatic advertising platform that enables brands to buy ads on both Amazon and external websites and apps to reach audiences throughout the entire purchasing process.

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