For a long time, the management of listings for pharmacy-only products was handled by mail-order pharmacies, which led to inconsistent content and a lack of brand control. Protina wanted to proactively manage this brand presence and optimize it under its own control.
The main challenge:
Being accepted into Amazon’s “Pharma Exclusive Program” was the key to taking over content management ourselves. The goal was to clean up existing listings, enable editing permissions, and develop a long-term growth strategy that would bring Basica® directly into view on the first page of search results.
As a result of the optimization, the conversion rate increased by 53%, while traffic rose by 77%. Particularly impressive is the improvement in the sales rank in the “Multivitamins & Minerals” category, which rose from 50–100 to 10–30, marking the first time Basica® achieved a consistent ranking on the first page.
This collaboration clearly demonstrates how pharmaceutical companies can significantly boost their marketplace performance by reclaiming brand ownership and implementing targeted strategies. Basica® is now positioned on Amazon as a high-quality premium brand and is well-positioned for the future.
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