In the vendor model (first-party / 1P), you sell your products directly to Amazon. Amazon becomes the owner of the products and handles pricing and shipping to the end customer (“Sold and shipped by Amazon”). This model is often reserved for major brands and requires professional annual negotiations to agree on terms, marketing subsidies, and logistics backends. The advantage lies in high customer acceptance and access to special advertising formats.
Vendor management is all about negotiation. We guide you through the complex negotiation process with Amazon to help you secure your margins in the long term.
Our expertise for your success as a vendor:
Let’s work together to figure out how to turn your brand from a listing into a bestseller. No strings attached and data-driven.