New-to-Brand (NTB) Metrics: Proof of genuine brand growth.

Why are NTB metrics so important for market leaders?

  • New-to-brand metrics are essential for evaluating the success of new customer campaigns. They clearly demonstrate whether your advertising spend is merely retaining existing customers or whether you are actively gaining new market share. This metric is particularly crucial in DSPs for justifying the success of upper-funnel initiatives (awareness) that bring customers into contact with your brand for the first time.

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    Measurable gain in market share

    We scale your brand by acquiring new customers. Our reporting focuses specifically on NTB metrics so you can see how your advertising investment is sustainably increasing your market share.

    • Growth Management: We tailor our audiences specifically to attract buyers who were previously unfamiliar with your brand.
    • ROI Analysis: Assessment of customer lifetime value based on NTB data.

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    Other relevant terms

    Advertising & Analytics
    Source tags (store tracking)
    Tracking parameters that are appended to your Brandstore's URL to accurately measure the source and performance of external traffic (e.g., social media, newsletters).
    Advertising & Analytics
    View-through conversion
    An attribution model that credits a sale to an ad when a customer has seen the ad but did not click on it directly, and later purchases the product within the attribution window.

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