Source tags: Measure the success of your external traffic on Amazon.

Why are source tags important for your multi-channel marketing?

Without source tags, the impact of your off-Amazon marketing efforts remains invisible. By creating custom tags for different channels (e.g., an Instagram campaign or an influencer partnership), you can see exactly in Store Insights how much revenue and how many new customers each individual source has generated. This allows you to accurately calculate the ROI for your entire digital marketing strategy.

Accurate tracking for your global expansion strategy

We make your external brand communication on Amazon measurable. By consistently implementing source tags, we transform your store into a scalable sales channel for all traffic sources.

  • Attribution Clarity: We show you in black and white which external campaigns lead to actual sales in your store.
  • Improving Efficiency: Optimize your marketing budget by identifying the most profitable traffic channels.

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Other relevant terms

Advertising & Analytics
View-through conversion
An attribution model that credits a sale to an ad when a customer has seen the ad but did not click on it directly, and later purchases the product within the attribution window.
Advertising & Analytics
New to the Brand (NTB)
A set of metrics that measures the number of purchases made by customers who have not purchased a product from this brand on Amazon in the previous 12 months.

Do you want to boost your Amazon performance through operational excellence?

Let’s work together to figure out how to turn your brand from a listing into a bestseller. No strings attached and data-driven.

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