Until recently, Amazon advertising relied on daily reports. Bids were set based on averages. In 2026, this approach is a surefire way to waste your budget. Amazon Marketing Stream (AMS) provides campaign metrics (impressions, clicks, conversions) in near real time via API.
In today's business world, being smart means understanding the dynamics of the day. A bid of €2.00 might be highly profitable at 8:00 p.m. (prime time), but at 3:00 a.m. it’s simply burning through budget with no return, since the likelihood of a purchase (conversion rate) drops to nearly zero.
Thanks to AMS, we can create highly customized dashboards that show when your target audience is truly ready to buy.
As part of our full-service management, we use this data to implement dayparting strategies that automatically reduce bids by up to 50% when historical performance is weak and aggressively increase them during peak periods to defend our market leadership.
Manual adjustments are impossible with this volume of data. We integrate the Amazon Marketing Stream directly into our proprietary tools to enable predictive bidding. The system detects anomalies—such as a sudden traffic spike caused by an influencer post or a TV event—and responds within minutes, rather than waiting until the next day. This prevents your daily budget from being exhausted by noon (out of budget) when the peak shopping hours are still ahead.
By 2026, anyone who doesn’t adjust their bids hourly will lose between 15% and 25% of their potential margin each year to inefficient clicks. Amazon Marketing Stream is the tool to help you transition from reactive management to proactive dominance. Use our account audit to see how much of your account’s budget is currently going to waste due to a lack of dayparting.
We’re not looking for traditional client contracts, but rather genuine partnerships built on mutual respect. If you’re ready to establish your brand in the market for the long term, let’s see if we’re a good fit as a team.
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