While many Western brands focus on the U.S., Amazon Japan often remains the “hidden champion” of global expansion. As the fourth-largest marketplace worldwide, Japan offers enormous purchasing power and a loyal customer base. Starting in 2026, Japan will also serve as the primary logistics hub for further expansion into the APAC region (Asia-Pacific). In our International Scaling program, we see that the hurdles are high, but the rewards—in the form of stable margins and lower return rates—are disproportionately high.
Entering the Japanese market requires careful legal preparation. Unlike in Europe, you need an Importer of Record (IOR) or an Attorney for Customs Procedures (ACP) to import goods into Japan.
Japanese customers expect a level of perfection that far exceeds Western standards. This principle of “omotenashi” (holistic hospitality) must be reflected in every aspect of your presentation.
CPCs in Japan are moderate, but they require extremely meticulous PPC and advertising management. Japanese characters (kanji, hiragana, katakana) mean that keyword combinations work very differently than they do with the Latin alphabet.
Entering the Japanese market in 2026 is not a gamble, but a matter of systematic preparation. By combining legal certainty, cultural localization, and technical excellence in marketing, we’ll help your brand become a global player. Take advantage of our full-service management to place the operational management of your Japanese business in experienced hands and focus on your global growth.
We’re not looking for traditional client contracts, but rather genuine partnerships built on mutual respect. If you’re ready to establish your brand in the market for the long term, let’s see if we’re a good fit as a team.
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