By the end of 2025, the advertising landscape will have undergone a fundamental transformation: for the first time, advertisers will gain access to ad inventory on Netflix in eleven countries through the Amazon DSP. This will combine top-tier entertainment with Amazon’s precise purchase behavior data to create one of the most powerful marketing tools for brands.
By 2026, smart business will mean advertising not just where customers are searching, but where they spend their time. By integrating Netflix, Disney+, and Prime Video into the DSP platform, we can place your brand right in your target audience’s living room—backed by the measurability of digital ads.
Until now, the biggest hurdle for video and display campaigns has been content production. By 2026, this will no longer be an obstacle: thanks to the integration of Amazon SageMaker, we can use AI to generate high-quality images and video elements directly within the DSP environment.
Video advertising on Amazon will no longer be a one-way street by 2026. With location-based interactive video ads on Prime Video, brands can now combine regional relevance with national reach. Customers can interact with the ad directly via their remote control or smartphone, add products to their cart, or find local retailers.
This approach to Amazon DSP significantly shortens the sales funnel: it often takes just a few clicks to go from the initial impulse while streaming to the completion of a purchase. We manage these campaigns with a focus on incremental ROAS (iROAS) —meaning we measure the actual additional revenue generated exclusively by these premium placements.
As part of our full-service management, we utilize the latest updates in audience segmentation. By integrating with the Amazon Marketing Cloud (AMC), we identify complex behavioral patterns:
If you want to succeed on Amazon in 2026, you need to master DSP. It’s no longer just about banner ads; it’s about a holistic brand presence across all digital touchpoints. In an account audit, we analyze how much untapped potential lies dormant in your first-party data and how we can transform it into predictable growth via DSP.
We’re not looking for traditional client contracts, but rather genuine partnerships built on mutual respect. If you’re ready to establish your brand in the market for the long term, let’s see if we’re a good fit as a team.
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