With the full implementation of the General Product Safety Regulation (GPSR), Amazon has significantly tightened the screws on sellers in the EU. Any seller who has not entered verified warning labels, safety images, and designated representatives (EU authorized representatives) into the backend by the end of 2025 risks the immediate deactivation of entire product lines.
It’s no longer enough to simply hide safety information in the product insert. Amazon now requires this information to be displayed directly on the product detail page. As part of our account audit, we systematically check whether your listings meet these new requirements to prevent costly “silent suppressions” by the algorithm.
Another milestone in 2025 is the implementation of the EU Green Claims Directive. Amazon has drastically tightened its guidelines for “Climate Pledge Friendly” certifications. Terms such as “eco-friendly,” “eco,” or “climate-neutral” used without scientifically sound and third-party verified evidence now result in warnings and the loss of brand visibility.
We help brands integrate their sustainability messages into A+ content in compliance with the law. According to official EU guidelines on green claims, statements must now be precise, specific, and verifiable.
By 2025, compliance has become an integral part of operational excellence. As part of our full-service management offering, we monitor “Account Health” dashboards and ensure that all declarations of conformity (DoC) and technical documentation are uploaded proactively. Those who merely react instead of taking proactive action lose valuable time and visibility in the competitive landscape.
Compliance shouldn’t be viewed merely as a burden. Brands that communicate GPSR data and green claims clearly and transparently build greater trust with customers. Through optimized conversion-focused product design, we turn these mandatory disclosures into a quality feature that measurably boosts conversion rates.
Regulatory requirements on Amazon will continue to increase. A “Smart Business” approach integrates compliance directly into your scaling strategy. Use our strategy check to prepare your account for the regulatory challenges of the remainder of 2025.
We’re not looking for traditional client contracts, but rather genuine partnerships built on mutual respect. If you’re ready to establish your brand in the market for the long term, let’s see if we’re a good fit as a team.
.png)
.png)
