TaCoS: The most important metric for profitable growth on Amazon.

What is TaCoS, and why is it more important than ACoS?

While ACoS (Advertising Cost of Sales) merely measures the efficiency of individual campaigns, TaCoS provides the “big picture.” It shows the extent to which your advertising investments support organic rankings and, consequently, the overall success of your account. A declining or stable TaCoS alongside rising revenue is the ultimate indicator of healthy brand authority.

An ideal TaCoS depends heavily on the profit margin and the product’s life cycle stage. During the launch phase, a high TaCoS is acceptable in order to drive visibility; in inventory management, it should be optimized to maximize net margin.

Here’s how we use TaCoS to help you scale

We never view advertising in isolation. A low ACoS won’t do you any good if your organic rankings are stagnating. Our goal is to minimize your TaCoS by maximizing the impact of PPC on your organic sales velocity.

Here's how we optimize your TaCoS:

  • Comprehensive Profit Analysis: We analyze your net margin at the ASIN level.
  • Leveraging synergy effects: We manage campaigns to specifically target keywords that improve your organic rankings, as we successfully did for SOS (+53% visibility).
  • Scaling without burning through your margins: We’ll find the “sweet spot” where additional advertising spend generates real growth instead of just eating into your profits.

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