Share of Voice (SoV): Measure and dominate your market presence.

Why is share of voice more important than revenue alone?

Share of Voice describes how prominent your brand is on the first page of search results. It includes both organic listings and paid ads (PPC). For market leaders, the goal is to achieve a high SoV in order to effectively displace competitors and secure a “top-of-mind” presence with customers. An increase in SoV almost always leads to an increase in market share.

Strategic market dominance through maximum visibility

  • We focus on maximizing your share of voice in your relevant category. We make sure customers can’t ignore your brand.
    • Displacement Strategy: By integrating SEO and advertising, we secure the top spots on page 1.
    • Transparency: We make your online visibility measurable and use the audit to show you exactly where you are currently losing valuable visibility to the competition.

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    Other relevant terms

    Strategy & Analysis
    Potential Audit (Amazon Audit)
    A data-driven analysis of an Amazon account to identify untapped opportunities and assess scalability for domestic and international markets.
    Strategy & Analysis
    Halo Effect (Amazon)
    The positive impact of advertising campaigns for a specific product on sales of other products within the same brand portfolio or on the brand’s overall organic search volume.

    Do you want to boost your Amazon performance through operational excellence?

    Let’s work together to figure out how to turn your brand from a listing into a bestseller. No strings attached and data-driven.

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