Premium A+ Content: The gold standard for maximizing conversion rates on Amazon.

What sets Premium A+ content apart from standard A+ content?

Premium A+ Content is available to brands that are already successfully using Brand Story and have a certain number of approved A+ projects. Compared to Standard A+, it offers cinematic brand experiences through full-width modules, interactive hotspots, hover effects, and larger comparison tables. This enables in-depth storytelling that leaves a lasting impression of the brand in the customer’s mind.

Strategic Conversion Boost Through High-End Design

We free you from standard, static layouts. We harness the full potential of premium modules to elevate your products to a new level of professionalism.

  • Interactive Brand Experience: We use hotspots to explain technical details in a fun and engaging way and to encourage visitors to spend more time at the exhibit.
  • Full-Width Storytelling: Creating cinematic hero banners for an emotional brand experience.

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Other relevant terms

Content & Design
Conversion Design
The strategic design of content based on principles of sales psychology, with the primary goal of guiding the visitor toward a measurable action (a purchase).
Content & Design
Visual hierarchy
The arrangement and layout of design elements based on their importance, in order to direct the customer’s attention to the key selling points.
Content & Design
Infographics & Icons
Visual presentations in the image gallery that use graphic elements and text overlays to make complex product benefits and technical specifications easy to grasp at a glance.
Content & Design
Main Image (Hero Image)
The first image of a product listing that customers see in search results and that plays a key role in determining the click-through rate (CTR).

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