PAN-EU Program: Scale your sales across Europe with local logistics.

What is the Amazon PAN-EU Program?

The PAN-EU program is the gold standard for expansion within Europe. Once a product is registered for PAN-EU, Amazon distributes inventory to fulfillment centers in the activated countries (e.g., France, Italy, Spain) based on expected demand.The major advantage: For sales in these countries, you pay only the local (lower) shipping fees instead of the high cross-border EFN fees. Additionally, your products receive the Prime logo in all target markets, which significantly increases the conversion rate. A prerequisite is tax registration (VAT ID) in every country where Amazon stores inventory for you.

Here’s how we use PAN-EU to support your expansion

We turn the logistical complexities of EU expansion into your greatest growth advantage. While many competitors shy away from the tax hurdles, we pave the way for your European market leadership.

How we eliminate your geographic limitations through PAN-EU:

  • Growth Analysis: We calculate exactly at what sales volume switching from EFN to PAN-EU becomes financially beneficial for you.
  • Tax & Compliance Support: Through our partner network, we coordinate the necessary VAT registrations so that you can store goods in compliance with the law.
  • Inventory Synchronization: We manage your forecast so that your inventory is always where your customers place their orders—ensuring the fastest possible delivery.

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Other relevant terms

Logistics & Expansion
EFN (European Freight Network)
An Amazon logistics model in which products are stored in a local fulfillment center (e.g., in Germany) and shipped from there to customers in other European marketplaces.

Do you want to boost your Amazon performance through operational excellence?

Let’s work together to figure out how to turn your brand from a listing into a bestseller. No strings attached and data-driven.

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