A hybrid model on Amazon means that a company operates both as a vendor (direct supplier to Amazon) and as a seller (direct seller to the end customer). While the vendor model often ensures high volume and trust, the seller model offers full control over pricing and product selection. By strategically distributing products across both channels, brands can reduce dependencies, optimize their Buy Box rate, and strategically manage profitability.
We don’t view the hybrid model as a risk, but as a profit driver. Many agencies excel at only one aspect—we orchestrate both platforms into a synergistic whole.
Here’s how we maximize your profitability in the hybrid model:
Let’s work together to figure out how to turn your brand from a listing into a bestseller. No strings attached and data-driven.