Dynamic retargeting on Amazon

What is dynamic retargeting on Amazon?

Retargeting is the most effective tool for converting "warm leads." Many customers leave a product page without making a purchase. Through Amazon DSP, these users can be targeted across the web with banners that show exactly the product they previously viewed. This significantly reduces customer acquisition costs, as their interest in purchasing has already been confirmed.

Automated personalization meets premium design

We identify your "lost" customers and guide them back to completing a purchase. Our DSP strategy uses dynamic retargeting to sustainably increase the conversion rate across your entire account.

  • Shopping Cart Recovery: Targeting users who added products to their cart but did not complete the purchase.
  • Cross-selling: We also use retargeting to show existing customers complementary products from your product range.

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Other relevant terms

Advertising & Strategy
Keyword cannibalization (Advertising)
A structural issue in the advertising account where multiple campaigns or ad formats bid on the same keywords at the same time, thereby taking traffic away from one another.
Advertising & Strategy
Marketing Funnel (Amazon)
The customer journey model on Amazon, divided into the stages of awareness, consideration, purchase, and loyalty.

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