CTR & CR: The Key Factors for Your Algorithm Success.

What do CTR and CR mean for your ranking?

The CTR (click-through rate) indicates how many users actually click on your product after seeing your main image in search results. The CR (conversion rate) measures how many of these visitors ultimately make a purchase. For the A9/A10 algorithm, these metrics are the strongest signals of relevance: products with high click-through and purchase rates are organically ranked higher, as Amazon aims to present customers with the most suitable product.

Performance Management for Sustained Leadership

  • We don't just optimize for traffic—we optimize for results. Through ongoing analysis and A/B testing, we drive sustainable growth in both metrics.
    • CTR Maximization: Optimizing main images for perfect display, even on mobile devices.
    • CR-Hebe: Optimizing bullet points and A+ content from a sales psychology perspective to reduce the bounce rate.

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    Other relevant terms

    Analysis & Performance
    BSR (Best Sellers Rank)
    A metric provided by Amazon that indicates how well a product sells compared to other products in the same category.
    Analysis & Performance
    Manage your experiments (A/B testing)
    amazon-mye-ab-testing

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