Audience Architecture: Targeting audiences based on hard facts rather than assumptions.

How does modern audience architecture work?

A robust audience architecture is the foundation of every DSP campaign. Rather than relying on keywords, user groups are defined based on their actual behaviors: What do they buy? What are they interested in? How do they behave compared to competitors’ customers? By combining in-market, lifestyle, and lookalike audiences, we can create highly targeted messaging.

Precise data targeting for maximum relevance

We build your target audience structure based on data. Through in-depth analysis, we create precise profiles that effectively outcompete your rivals and secure your market share.

  • Lookalike modeling: We find new customers whose behavior closely matches that of your existing buyers.
  • Competitor Targeting: Targeting users who have interacted with your competitors' products.

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Other relevant terms

Strategy & Data
First-party data (Amazon)
Exclusive data on customers' actual purchasing and search behavior, which Amazon collects directly on its platforms and makes available to advertisers via the DSP.

Do you want to boost your Amazon performance through operational excellence?

Let’s work together to figure out how to turn your brand from a listing into a bestseller. No strings attached and data-driven.

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