Without an understanding of attribution, sellers are essentially “flying blind” when it comes to advertising. By default, Amazon uses a “last-touch” model, meaning it attributes the sale to the last ad the customer interacted with. Especially when using Amazon DSP and PPC, it is crucial to understand how view-through conversions and click-through conversions interact in order to assess the true value of each marketing initiative.
We make your advertising success 100% measurable. We take a holistic approach to analyzing the customer journey and use advanced attribution models to maximize your account’s “Total ROAS.”
Let’s work together to figure out how to turn your brand from a listing into a bestseller. No strings attached and data-driven.