Search terms (often referred to as backend keywords) are a critical aspect of indexing. Here, you can enter relevant terms, synonyms, or alternative spellings that don’t fit in the visible product title or bullet points. Since Amazon enforces strict character limits and guidelines here (e.g., no repetitions, no competitor brand names), precise maintenance is crucial for maximizing search potential.
We optimize your listings right down to the backend. We use this area to maximize your relevance to the algorithm without compromising readability for customers.
Let’s work together to figure out how to turn your brand from a listing into a bestseller. No strings attached and data-driven.